Work/Experience
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The Oxford Scholar Hotel, Melbourne, Victoria
  • Delivered exceptional customer service in a fast-paced environment, mastering the preparation of cocktails, and developing an extensive understanding of beer, wine, and spirits.
  • Spearheaded the venue’s digital presence by managing the Instagram account. Created engaging reels and posts, and maintained a consistent posting schedule to enhance audience engagement.
  • Collaborated closely with the owners to devise social media strategies, leveraging data insights to optimize content performance.
  • Revamped the venue’s website through SEO improvements, design enhancements, and brand-aligned content, resulting in increased web traffic and user engagement.
  • Organized and executed multiple revenue-generating events, contributing over $20,000 in sales.
  • Developed events tailored to specific target demographics and established strategic partnerships with local brands to enhance event appeal and reduce costs.
  • Partnered with owners to develop targeted marketing campaigns. Fostered relationships with local brands, enhancing event appeal and reducing operational costs.
CEDA (Committee for Economic Development of Australia), Melbourne, Victoria
  • Regularly updated and optimized the CEDA website, ensuring an improved user experience and enhanced functionality.
  • Produced diverse content for social media platforms including LinkedIn, Instagram, Facebook, and Twitter (X), focusing on engagement and brand consistency.
  • Designed, developed, and distributed electronic direct mail campaigns, improving communication with stakeholders and members.
  • Monitored social media performance, providing detailed reports on engagement, lead generation, and reach to inform strategic decisions.
  • Utilized Hootsuite and Sprout to schedule and manage social media content, ensuring timely and relevant posts that aligned with marketing goals.


Beloved Media, Melbourne, Victoria
  • Co-founded a media company focused on leveraging social media to boost client exposure in Melbourne's bar and nightclub scene.
  • Established and maintained strong client relationships, tailoring social media strategies to individual business goals.
  • Led the creation and scheduling of content across platforms, ensuring alignment with branding and audience engagement goals.
  • Fostered partnerships with local businesses to execute collaborative marketing efforts and enhance client visibility.
  • Pioneered strategic initiatives to improve community outreach and support long-term brand awareness for clients.



Work Information 


Beloved Media
Beloved Media portfolio pieces can be found on the Oxfords Instagram and in videography Portfolio